Hello friend
I've been researching, designing, building and managing revenue-driving products for startups and Fortune 500s for three decades.
The uncomfortable truth is that 80% of features shipped by companies are rarely, or never used¹. That's billions of dollars wasted every year on poorly researched product bets.
You're probably here because you want to be in the 3% of companies that can call themselves customer-obsessed. Companies that grow profit 49% faster and see 51% better customer retention than everyone else².
We're so obsessed with understanding what your customers really want, we built our own continuous discovery tool to help answer the questions that really matter (like what your customers' problems are, and how you can make money solving them).
Bring us your idea, and we'll help you research, design and build a product your customers can fall in love with.
Talk soon,
Results
McGraw Hill Sharpen
IPO'd
Owned the multi-year roadmap that staged each consumer release toward Sharpen Advantage: McGraw Hill's first AI-powered enterprise platform.
From research through strategy, product design (UX, UI, A/B testing, analytics), and product management, led the build team day to day from 2021 proof of concept through the company's IPO; advisory since.
Shipped MH's first native consumer iOS/Android apps (featured by Apple: a first for a traditional educational publisher) and conceived "Ask Sharpen," its first conversational AI combining a vetted content library with generative AI.
Now cited in McGraw Hill's (NYSE: MH) investor reporting as a core AI growth driver: 4x more engagement than generic AI tools, and 47% higher exam scores. Part of MH's 9-figure digital transformation.
Distil
Loveable Studio's Continuous Customer Discovery platform.
Customer-obsessed companies:
Grow revenue 41% faster.
Grow profit 49% faster.
Have 51% better customer retention.
But only 3% of companies are customer-obsessed; 80% of product features are rarely or never used.
Distil helps companies build what customers actually want by turning product research, sales, support, and marketing conversations into prioritized, evidence-backed insights the whole company can use to build the right things.
YogaWorks
Acquired
COVID forced the nationwide closure of YogaWorks' physical studios, forcing the company into Chapter 11. Restructured YogaWorks to support a live-teachers-at-home model through to their acquisition.
House of Wise
Acquired
Zero to one on pre-seed in the complex, regulated CBD-payments space. A $2m seed round six months after launch.
Inscape
Built out a multi-channel meditation business (app, studio, store), with an AI engine personalizing every session. 2x subscription conversion, reduced churn by 25%, increased session engagement by 160%, five app store features in a single year.
Daily Burn
Acquired
Repositioned IAC's fitness platform from an on-demand library into the first daily live-streamed show launching with Apple TV's new App Store. Featured by Apple. Demoed in Apple Stores globally. Emmy-nominated. The business's first profitable year, 80% increase in revenue, 15% lower churn, and 25% higher LTV.
Fitocracy
Acquired
The first gamified fitness network. Introduced behavioral design mechanics that helped it grow organically to 2m users in 24 months. Core interactions are still being copied 15 years later. A case study in Nir Eyal's 'Hooked'. Taught at Wharton.
Services
Product Audit
$5,000 (1 Week)
Best for leaders that want to de-risk a specific product idea. You get a fast answer to the most important question: "Is there ROI here?"
1 hour call to walk through your requirements.
We use custom research tools to explore the problem space.
One week later, you get a comprehensive 'build it or don't' report that includes a competitive audit, financials (TAM, CAC-LTV, revenue), and go-to-market analysis.
Executive Sprint
$8,000 (1 Month)
Best for founders and senior leaders already using AI who want to learn how to build their own tools to remove hours of manual work every week. You might be a CEO who wants to automate your weekly board reports, or a CMO who wants to build your own sentiment analysis tool.
1 hour call to walk through the workflow you want to build, help you set up the tools, and start you building.
Weekly 1-hour Zoom to help unblock you (with asynchronous Slack support)
One month later, you've learned how to build with AI, and shipped your first workflow. You're saving tens of hours of manual work every month.
Proof of Concept
$60,000 (2 Weeks)
Best for teams who can't wait 6-months (or spend 7-figures) to validate a market. You get a fully-functional proof of concept app to test with users.
1 hour call to walk through your requirements.
We use our custom research tools to explore the problem space, design, and build a working app.
Two weeks later, you get a testable proof of concept, development documentation, a Loom walkthrough to educate the team, and an updated roadmap. You get 30 days post-launch Slack support.
Product Sprint
$100,000 (2 Months)
Best for product and development teams (we call them build teams) already using Claude Code to ship products. Without slowing down current roadmap commitments, they'll learn how to accelerate real work with AI.
1 hour call to walk through your workflows and roadmap, help you set up the tools, and start you building.
Each team member gets interactive, personalized training, with asynchronous Slack support.
Two months later, the team has internalized our custom product design, management, and development guides to ship your roadmap faster with AI.
Product Transformation
Starting at $50,000 (per month)
Best for founders and senior leaders who need a zero-to-one partner to help them research, design, build, and grow their next big thing (or surgically optimize their current thing). All accelerated by AI.
You get a fractional (or dedicated) team who've taken consumer and enterprise SaaS apps from zero-to-one across a dozen verticals.
Customer discovery, product strategy and management, product design (including UX/UI), lifecycle canvas development, full-stack development across web, iOS, and Android, and go-to-market strategy. All supported with ongoing iteration.
Transformation projects typically run between six months to two years, but some engagements are still going strong half a decade later. We build ongoing value, and our clients tend to like that.